Clarity | Alignment | Momentum
Commercial growth gets complicated. I help make it clearer.
I help founders and leadership teams unlock profitable growth across Amazon, ecommerce, retail and international markets.
Growth creates opportunity. It can also create complexity.
As consulmer brands scale, there are more channels, more decisions and more pressure on margin, teams and leadership time.
Amazon may be growing but not profitably enough. Retail, marketplaces and D2C can start competing for focus. New opportunities appear before the existing business is fully optimised.
The challenge is rarely a lack of opportunity.
It is knowing where to focus, what to prioritise and how to turn that into action.
Selected results from more than 25 years commercial growth.
Where Strategy Meets Execution
Strategic Insight
Commercial Leadership
Commercial Leadership
Understand where the real commercial opportunity sits, what is holding performance back and where to focus first.
Commercial Leadership
Commercial Leadership
Commercial Leadership
Bring experienced senior commercial thinking, challenge and direction into the business without automatically adding permanent headcount.
Practical Execution
Commercial Leadership
Practical Execution
Turn recommendations into action. AXIS can stay involved to help implement the plan, lead activity or represent the business across specific channels and customers.
Typical Challenges We Help Solve
- Amazon is growing, but sales, profitability or the operating model are not where they should be
- There is a growth opportunity, but too many channels, markets or ideas are competing for investment and attention.
- The business wants to expand into new markets or marketplaces but needs a commercially grounded route to market.
- Growth has outpaced the commercial structure and the founder or existing team needs additional senior capability.
- The strategy exists, but the team lacks the bandwidth, ownership or operating rhythm to deliver it.
- The business wants to open new customers or channels and needs the proposition, economics and route to market built properly
Not Sure Where To Start?
Need senior input on one specific issue?
Need to understand the bigger commercial picture?
Need to understand the bigger commercial picture?
The Commercial Clarity Session is a focused 90 minute working session around one important commercial challenge, opportunity or decision.
£495 fixed fee.
Need to understand the bigger commercial picture?
Need to understand the bigger commercial picture?
Need to understand the bigger commercial picture?
The Commercial Growth Diagnostic is a structured review to identify where growth and value are being created or lost, and establish what should happen next.
From £1,500.
Ready to tackle a defined growth priority?
Ready to tackle a defined growth priority?
Ready to tackle a defined growth priority?
The Commercial Growth Sprint provides focused hands on support to turn an agreed commercial priority into practical action and measurable progress.
Typically 4–6 weeks, from £3,500.
Need continued senior commercial support?
Ready to tackle a defined growth priority?
Ready to tackle a defined growth priority?
Ongoing Commercial Support ranges from structured Monthly Commercial Advisory to tailored Fractional Commercial Leadership, depending on the level of involvement required.
Tailored to customer requirements
Not sure which route is right?
What People Say
Toby Davies
Victoria Harrison
Steph Buttery
“What really sets Lee apart is his willingness to roll up his sleeves and become part of your team rather than simply offering advice from the sidelines.”
Director of Sales & Marketing, Tycoon Games
Steph Buttery
Victoria Harrison
Steph Buttery
“The changes we made with Lee’s support tripled our Amazon revenue in the first 6 months. His approach is insight driven and he explains why certain images, words and call outs work.”
Founder, Chu Lo Drinks | NED, GS1 UK
Victoria Harrison
Victoria Harrison
Victoria Harrison
“Lee is a commercially astute strategic leader with extensive ecommerce delivery as well as general commercial experience. He has exceeded expectations and I would welcome the chance to work with him again.”
Founder & Managing Director
Practical Resources for Growing Consumer Brands
Free tools and practical thinking to help you identify where commercial performance may be getting stuck and what to look at next.
Led by Experience. Grounded by Delivery.
I'm Lee Harwood. I've spent 25+ years growing consumer businesses across Amazon, retail, ecommerce and international markets. I've led teams, managed customers and carried the number. AXIS brings that experience to founders and leadership teams who need clearer thinking, practical support and help making growth happen.
Ready to move your growth forward?
Whether you are facing a specific commercial challenge, exploring a new growth opportunity or looking for experienced support to make the plan happen, start with a conversation.
Contact Us
Axis Advisory Group LTD
AXIS Advisory Group LTD
Clarity | Alignment | Momentum
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